In the first year post-launch, Audacy doubled down on B2B marketing efforts to quickly being advertisers into the fold. our brand system was built on human vibrancy—could we apply that cleanly for business?

I efforted keeping “human” in creative, starting with a live, hand painted mural in the bust Adweek concourse, bit by bit revealing brand pillars and products.

The trend continued by featuring real human moments with business messaging inside our panel room.

Finally, our AdAge Always On digital campaign used modular language to identify even the most niche audience slices.